For example, if you cooked tilapia and served it in a holding pan to your guests, you would like to know how many of your guests actually ate the tilapia fillets. If no one eats the tilapia fillets, then the fish you paid for will end up in the trash.
Every time someone brings a tilapia fillet to the table, that’s a conversion. Your customer saw and accepted the offer. Therefore, you made money on that fillet. Ideally, you want to know how many customers will order tilapia fillets so you know how many fillets to make each night without wasting money.
The same goes for a website. You need to know the ratio of people who accept your offer to the number of people who visit your website.
What is website conversion rate optimization?
Once you understand your conversion chile phone number library rate, you’ll want to improve it. It’s only natural. Conversion rate optimization (CRO) refers to the process of improving every element of your website so that you can boost conversions.
The smallest things can affect your conversion rate. For example, the background color of your CTA button can convince people to convert or not entice them at all. A/B test different colors to find out which works best for your audience.
You see this all the time in physical stores
For example, a store owner uses end caps to highlight products they want to sell. They might put up a large sign advertising a discount on those products.
Since end caps have higher visibility than organize a link building campaign longer shelves, they are more likely to attract shoppers.
The same concept applies to your website. The benefits of conversion rate optimization include increased sales because you are guiding buyers toward their desired goals.
It’s also a guessing game—at least at first
When you first begin the CRO process, you hav resource data e no idea what will resonate with your audience, so you’ll make educated guesses.
However, as data is collected, your guesses become more and more rooted in fact. You begin to understand your audience and its needs and wants, which makes it much easier to offer the right product at the right time.