According to data releas by the Digital Yearbook 2017, Brazil has over 139 million users connect to the internet. This number gives an idea of the amount of data available on the networks, leaving users vulnerable. Thus, Brazil creat the General Personal Data Protection Law as a response to the international movement and a necessity in view of the growth of Brazilians connect.
The General Data Protection
Law was approv by the Brazilian Senate on August 10, 2018, and ratifi four days later by then-President Michel Temer. It is an attempt to fill a legal gap and thus prevent the misuse of personal data.
In 65 articles divid into 10 chapters, the law determines how information provid by individuals — and characteriz as personal data — must be treat by companies, both in the public and private spheres. With this, the government pressures companies to usa student data create internal mechanisms that guarantee the security of their customers’ information.
The LGPD, as it is call, comes into force in August 2020. Do you know if your company is prepar for it? Organizations that deal directly with the collection and processing of information must immiately adjust their internal procures to meet the specifications of the new law. Otherwise, your business runs the risk of being prevent from carrying out activities relat to data manipulation.
What changes with the law
The main change is the power given to the consumer. The goal is for them to be in control of their data, so any collection must have the explicit consent of the data owner. In addition, they have the right to access their data and be aware of how it is being us, as well as to suspend the authorization for use.
For companies, the change is 11 benefits and best practices of conversion rate optimization relat to their increas mobile list responsibility in managing this information. Just as they must not sell, exchange or even use personal What is the General data without authorization, any type of leak , even involving third parties, will be their responsibility.