This document establish the basic principles and rights, addressing the legitimacy of data and the purpose of its use. Thus, good practices for handling personal data were defin. In this concept, companies must detail the purpose for which the information is collect and ensure that it is not us for any other purpose.
Facebook Case
Even though there are already laws aim at greater security in data handling, we realize that the collection and processing of consumer information by companies is a subject that still generates debate on a global scale. In 2016, the seriousness of the situation was intensifi when the.
Facebook data leak scandal came to light
At the time, it was reveal that the Cambridge Analytics agency us information from more than 87 million users on Zuckerberg’s network to target advertising campaigns. One of the factors that made this episode possible was the lack of clear legislation on the protection of users’ personal information in the digital environment.
This episode should have been a learning experience for Facebook, but it dentist data was not an isolat case in the platform’s history. In early 2019, the social network’s user data was leak again. This time, the information of more than 540 million users was expos in the cloud of Amazon, a global e-commerce company.
General Data Protection Regulation
In 2018, Europe approv the GDPR (General Data Protection Regulation), a regulation that deals with privacy and the protection of personal data. It applies in Europe to those countries that make up the European Union and the European Economic Area.
The GPDR also operates outside The European Union outside its strategies to convert visitors into leads domain. Its objective is mobile list to provide European citizens with ways to control the manipulation of their data. In addition, it is worth noting that the GPDR repeal Directive 95/46/EC.