It is in this scenario that users reveal the condition they are in when deciding to make a purchase. To make this topic easier to understand, Google defines 4 types of micro-moments. Check out what they are!
“I want to know” moment
This stage reveals the user’s intention to understand more about a particular subject, service or product. At this stage, it does not mean that there is an intention to purchase, but rather a desire to know more about something that the user saw on TV or heard from friends, for example.
I want to go moment
The “I want to go” moment is linked to the user’s desire to get somewhere, through searches or geolocation services to find the desired destination. Due to the great importance of the location factor, companies can obtain positive results by aligning their local marketing strategies with knowledge about this type of moment.
“I want to do it” moment
This moment serves to highlight the user’s intention to search architect data for how to perform an action or learn how to do something. At this moment, it is common to search the internet for information on how to perform the action.
I want to buy moment
At this point, the user performs a specific search that reveals the objective of making a purchase. Typically, this search contains the name of the product and demonstrates how committed the person is to finding the product by specifying the search terms.
How do micro-moments impact customer service?
For a company, it is essential to understand how the order now while there is still time micro-moments of potential customers of your business work. This allows you to be closer to the consumer at the moments when they reveal some type When we mobile list have no idea of intention that could favor your brand.