Should you digitize your business or not? As you may have guessed, this is a rhetorical question. Today, a business that doesn’t practice digital marketing has no chance of succeeding.The Covid years and their upheavals have proven to those who still doubted it that not using web tools to promote your project – business, artistic or otherwise – is a mistake.
If you already have a website, this way…
- Digital marketing, a definition
- The benefits of digital marketing
- The cost of digital don’t make it easy for your buyers to leave the page marketing
- The different forms of digital marketing
- Digital marketing tools
- Conclusion: why choose a digital marketing campaign?
Digital marketing, a definition
Digital marketing is a set of tactics that use web tools to enable a brand to be competitive and visible to consumers. These include, for example, strategies such as search engine optimization and email marketing.
First of all, let us ask ourselves stupidly: what is digital marketing?
To define digital marketing, we must can we say that the bank of russia has already first talk about marketing in the broad sense.
In the past, businesses advertised by printing flyers or purchasing television spots. The world has changed a lot since then, and there are now a wide variety of techniques and strategies for promoting a product or service.
In short, marketing is a set of methodologies that allow an organization to promote its products and make its brand visible. Digital marketing is simply its online counterpart.
The benefits of digital marketing
Digital marketing is often much more effective and less expensive than offline marketing.
These days, it’s almost impossible to talk about sault data marketing without mentioning its digital version. And yet, some companies—stuck in old habits and traditions—fail to see the full potential of this discipline.
Besides the fact that it is no longer really possible to promote a service without having an online presence, digital marketing has the following advantages:
- It’s less expensive than offline marketing. Not all digital marketing measures are free (although some are). Buying ads on Google can even be relatively expensive. And yet, it will still be much cheaper than advertising on television or in newspapers. It’s therefore a way to promote your services, right from the start of your business and on a limited budget.
- It allows you to analyze and optimize your campaigns more effectively. The problem with offline marketing is that it’s nearly impossible to measure its effectiveness. If you print a poster or a newspaper ad, you can’t know how many people saw it and how many subsequently became your customers. Conversely, modern digital marketing tools allow you to measure views, clicks, and even specific user behavior on your website or in your app. This makes it much easier to judge the effectiveness of your marketing campaigns and optimize them further.
- It allows you to reach a wider audience . Unless you have a huge budget, offline marketing only allows you to reach a local (or at best, national) audience. With digital marketing, on the other hand, you can very easily launch campaigns worldwide, without it costing you more.
Finally, it is important to point out that digital marketing has the advantage of often being more accessible for small businesses.
It’s difficult to produce a TV commercial if you don’t have a full team at your disposal. Conversely, you can easily launch a few digital marketing campaigns as a self-employed entrepreneur without breaking the bank.
The cost of digital marketing
In any case, it will be cheaper than offline marketing!
It is difficult to give an exact cost for a digital marketing campaign, as it all depends on what you want to do.
Advertising on Google, for example, can quickly become expensive – especially if you’re in a highly competitive industry.
But the advantage of digital marketing is that it’s very flexible and scalable. You can start with a small investment and increase your budget as your business grows.
Also, remember that it’s entirely possible to start marketing online with absolutely no financial investment – for example, by working on your SEO or promoting your product on social media.
For example – in this article, discover the price of an email campaign, one of the best ways to promote your business:
How much does an email campaign cost? Prices for solutions and agencies