Now that you know the main forms of digital marketing, let’s discover some tools that will help you create your campaigns.
Today, there are an incredible number of solutions that allow you to organize your digital marketing campaigns. Many are even free, depending on the features you use.
It’s impossible to make an exhaustive list of all digital marketing tools started:
- Google Search Console for SEO
- Google Ads for SEA.
- WordPress for sometimes the things that seem the simplest are really the most effective Blogging
- Awin for affiliate marketing
- Sprout Social for social media marketing.
- Well done for email marketing.
- The Ultimate Guide to Affiliate Marketing
5 – Social media marketing
A bad sales channel, but a good way to get your brand out there.
Let’s say it right away: social networks initiative arises periodically firstly are not made for direct sales.
Of course, you will find brands that will contradict us and that have found success thanks to, for example, Facebook ads.
But generally, people don’t go on social media to buy: they go there to communicate . That’s why social media is particularly well-suited to developing your brand identity.
On social media, you can connect with potential customers, share your business story, and appear human and approachable.
Understanding Social Media Marketing
It is therefore a channel that can help you sault data establish a lasting relationship with your customers or prospects and link them to your brand.
Again, note that there are exceptions to what we’ve just discussed. In some cases, for example, influencers selling niche products, Instagram or other platforms may very well be sales platforms.
6 – Email marketing
Perhaps the most powerful digital marketing channel!
You might think that in the age of social media, email is an obsolete tool… but that’s not the case. On the contrary: countless studies prove that email marketing and newsletters are an essential marketing tool, because they’re inexpensive and highly effective.