Marketing automation is a real asset for time-poor teams. This article presents some effective examples to inspire you.You probably already know what marketing automation is, and you’re certainly familiar with its main benefits. Simply put, this practice uses technologies like email marketing to automate your marketing processes. It can help you reduce your effort, strengthen your customer relationships, and boost your conversions.
In this article, discover some examples of marketing automation scenarios to inspire you:
Save time and energy
Marketing automation, as its name suggests, automates specifically breaks down into the following five areas repetitive tasks. This can include sending email campaigns, updating customer data, and segmenting contact lists.
All you have to do is configure the scenarios in your marketing automation platform. From there, you’ll be able to send relevant content to your target audience without any additional effort. This frees up your team to focus on other tasks.
1. Welcome message
An effective welcome email is a great way to ecosystem can be taken into accountQ welcome new customers and lay the foundation for a lasting relationship with them.
Sending this type of email is one of the simplest automations to set up. In your marketing automation software, define the trigger (for example, when someone signs up for your newsletter). Then add a waiting period before sending it.
Now, let’s explore some of the best-case scenarios and see how you can put them into practice.
For more information, check out our tutorial on sending welcome emails in Brevo.
2. Onboarding Email Series
It’s essential for reducing churn and encouraging south africa numbers customer loyalty. You can trigger the email after a customer signs up or makes a purchase.
It should provide guidance on how to get started with your products or services. This way, you can guide them from the very beginning of their journey. Additionally, all of these emails will help you create a more seamless customer experience.
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