Birthday emails are effective examples of marketing automation

With the right tools, you can easily automate messages like these and even send subscribers a discount to mark the occasion.

This is a type of personalized campaign that’s highly conducive to customer retention and will help you stand out in a crowded inbox. The idea is to keep your brand top of mind.

 Birthday Emails

With the right software, automating birthday there are several basic type hich can be implement! manually and automatically emails becomes child’s play. All you need is the date of birth as a contact attribute. Asking new users to provide their date of birth when they register on your website is common practice.

For more information, check out our tutorial on sending birthday emails in Brevo.

Use marketing automation to share personalized recommendations.

These can be similar items or products frequently purchased together. This allows you to recommend products based on each customer’s purchase history.

This example works to encourage repeat purchases. It  the banking sector has sufficient capital reserves has two benefits: increased revenue and improved customer experience.

Cart abandonment is a big problem for ecommerce businesses. It can be avoided by sending automated notifications such as abandoned cart emails .

These messages remind customers that there are still products in their shopping cart. Within the content, don’t hesitate to offer an additional discount to encourage them to checkout.

The trigger for this scenario can be adding an item  south africa numbers to the cart. If the customer doesn’t purchase within the specified timeframe, they will receive an abandoned cart email.

For more information, check out our tutorial on creating an abandoned cart email in Brevo.

Automation tools make sending follow-up emails very easy. For example, you can trigger one after a customer makes a purchase.

Take this opportunity to provide advice on how to use or maintain the product. This is also a good time to ask customers to leave a comment or review.