Direct users to different pages on your website using sitelink extensions. This way, the user doesn’t have to visit the general landing page and can more easily find what they’re specifically looking for. This can increase click-through rates and even conversion rates because they direct the user to a specific place they want to go.
E-commerce sites find them useful for directing users to specific product category pages. You can use them manually or dynamically in Google Ads.
Ratings/Reviews
Provide evidence of the quality of your customer experience by enabling the Seller Ratings extension. It collects ratings from reputable review sites about your business and displays them as stars on your listing. To use this extension, you must have a rating of 3.5 stars or higher with a minimum number of unique reviews. So spend some time on reputation management if your rating is low or you have a minimal number of reviews.
Footnotes
Add 25-character callouts to highlight the benefits of your business. For example, some e-commerce brands offer free shipping, 360-day returns, or price-matching services. Or you can use a callout to draw attention to a sale or special offer you’re running, like 25 percent off. Restaurants use them to let users know they’re making an online reservation. You can have up to six callouts in a single campaign.
Structured descriptions
Highlight specific products or features using structured descriptions. This can help users understand that they have found what they are looking for and encourage them to click on the link. Typically, you can identify these extensions by the colon.
Call
Make it easier to contact your business country wise email marketing list directly from your ads by using phone extensions. These are click-to-call phone numbers that appear in your mobile ads. Google can track conversions from these phone numbers, so you’ll always know how you’re doing with your ads.
Partner Locations
Many brands don’t sell their products in their own stores. Instead, they partner with other retailers to stock their products. In these cases, it’s incredibly helpful to use affiliate URLs, which list third-party retailers where users can find products.
Price
Since price is a deciding factor in whether a china Numbers user will buy your products, using price extensions can improve your click-through rate. Set customer expectations early and be transparent about what you offer. Buyers will feel more informed, and you won’t have to pay for ad clicks when a user decides you’re going too far out of their price range.
Appendix
Many businesses now have apps for download on mobile devices. Providing a link to the app in Google Ads can help increase downloads by offering users another way to interact with your brand. You can only use this extension on mobile ads.
Shares
When you run a special offer, let search features of sms engines know about it with ad extensions. These highlight sales or special offers, like a percent off or buy one get one deal. Only show them on certain days or during certain windows, then tell Google when to stop showing them so you don’t have to recreate your ads during sale windows.
Lead Forms
Users who are signed into their Google account when searching can automatically fill out forms from Google Ads if the ad includes a lead form extension. Their information will be pre-filled into the form once they click the extension. This can help improve conversion rates and shorten the sales cycle.
Video
This is a YouTube mobile app ad that allows you to provide more detailed information and messages underneath your video ad. It’s another way to engage users with different media.
Images
Google only offers this extension to some advertisers because you must have a relevant history. But if you have this feature in your account, it can help you place a visual image in your ad that encourages action.
Creating a Successful Paid Advertising Strategy
Success with Google Ads depends on more than just choosing the right ad extensions. Set yourself up for success with a team of experts. New Light Digital has experience working across many industries with businesses of all sizes. Our team can help you develop a complete digital marketing strategy, including Google Ads, that will improve your bottom line. Schedule a free consultation now to get started.