Pay-per-click strategies are combined with SEO and social media. Once businesses have a clear social media strategy for organic posting, they can begin to grow their audience and engagement through strategic advertising. Likewise, PPC can help SEO by helping businesses get to the forefront of results by working on their organic rankings.
The biggest problem with pay-per-click is that it requires ongoing investment as long as you want to see results. Once you turn off ads, you’ll be relying solely on the organic strategies you’ve created, so it’s important to focus on both to ensure long-term success, no matter how high your ROI on paid advertising is.
Advertising mailing
Like PPC, email marketing supports other job function email list marketing strategies. Your social media, SEO, and content marketing goals will likely result in generating leads or obtaining a visitor’s contact information. Email then strengthens that relationship by nurturing leads, providing customized information that will help them move to the next step in the process.
Additionally, email has long been a leader in marketing ROI. On average, companies earn $36 for every $1 they spend on email marketing, which is hard to beat with any other strategy.
Email is so successful because it opens a direct line of communication with customers where they can ask questions and interact with your company. While most companies probably have an email strategy, there is always room for improvement and more personalization to ensure better engagement and improved results.
Content Marketing
Without content marketing, companies will have a hard time succeeding with any strategy, as content underpins everything from social media to direct mail.
The more engaging your content is and the better it resonates with your customers and their needs, the better your SEO rankings, conversion statistics, and engagement rates will be.
Companies of all types, across all industries, are finding that quality content marketing is worth the investment. And while many have tried using AI to create this content, 2024 will be all about high-quality, customer-focused content that wows website visitors and moves the needle, helping to create great customer experiences.
When thinking about your content marketing strategy, don’t just invest in blogging. Consider these additional formats that will help you reach customers in a dynamic way that best suits their needs at the moment.
- Infographics
- Video
- Podcasts
Traditional media
Another surprise for many businesses is the return of traditional media. With so much investment in digital channels, companies looking to stand out are investing in tried and true advertising through these traditional methods.
- TV advertising
- Bus stops
- Newspapers/magazines/local print media
The reason for this investment is that traditional media is user-friendly and your competitors may not be using it, meaning you have a consistent audience to communicate with directly without interruption.
While traditional media consumption is china Numbers declining, those users who remain are interested and ready to hear the message you have to share.
Building a Marketing Budget and Strategy for 2024
Knowing where and how much to invest in marketing can be challenging, especially when your marketing team is busy running existing campaigns and engaging with current customers. Let New Light Digital’s team of experts help you plan and budget. We’ll look at what you do, how it works, and how to improve it based on your unique business model and target audience to create effective campaigns that deliver results. Book your differences from rcs free consultation now to set the stage for a successful 2024.