For a long time, a battle has raged in the world of digital marketing between brands that rely on quality and content optimization as the primary factor for standing out in search engines, and those that employ eye-catching paid advertising campaigns.
Of course, a company can combine both methods to achieve even better results. Yet, for many marketers, one question remains: How does Google AdWords actually affect organic results? The answer requires detailed analysis of various factors.
Paid advertising and the main myth surrounding it
The first great truth about SEM is this: paid telegram database ads, like those in AdWords, don’t directly and proportionally influence organic results. That is, a marketer who heavily focuses on certain keywords, or a company investing extra budget in a PPC campaign, won’t automatically appear in the top results naturally.
In fact, in theory, this contradicts the true australia database directory nature of paid advertising, as its goal is to generate traffic through the exposure of a specific ad. However, there are other important aspects where both techniques, SEO and paid campaigns, intersect along the way.
Internet users are more likely to click on an organic result after seeing an ad related to it.
This is the first of those factors that connec how to interact with your followers on social media quickly and authentically? t both worlds, and it’s easy to explain. Let’s say someone is looking for tickets to their favorite rock band’s concert. When they type the band’s name into Google, thousands of results appear, and among them is paid advertising from a company that sells concert tickets.
However, alongside these ads, there’s also the band’s official website, as well as highly ranked fan pages and others offering similar information. This way, it’ll be much easier for users to navigate to any of these platforms naturally after seeing the paid advertising.
This happens due to the double exposure of such content and another interesting factor: combining an organic result with an ad offers the impression of greater prestige and trust. But of course, not all companies will appear in the eyes of internet users at the same time with both types of results, which leads to other scenarios.