A big advantage of email marketing is that it pairs well with other digital channels. such as websites. search marketing. social media. and SMS messaging. to reach your audience.
Further growth is predicted: According to Radicati research. email users. message volume. and incoming messages are expected to continue to grow. By how much?
The addressable market of email users will grow from more than 4.1 billion users to 4.5 billion in the next two years.
The daily volume of emails. whether individual or commercial. will grow by an estimated 4% per year over the next two years.
Email revenue will grow by 15-17%.
B2B and B2C marketers say email is essential to business . According to a Litmus survey. more than 90% of respondents said emailing is one of the most important marketing functions. and is literally “critical” to business.
Email provides first-party data : An email address provides all the important data provided by the consumer. B2B and B2C marketers can collect this data through preferences and email campaigns and use it to better understand their customers. personalize and target messages not only in email but also in other marketing channels. Customers prefer email as the best consumer communication. Social media is a close second in this case.
7 Reasons Why Brands Should Invest
As the data shows. every person with access to technology has at least one email address. and almost all users check their sites regularly.
Most digital marketers use email telegram database marketing and regularly invest in it. To use it more effectively. it’s important to discover new ways to recoup your investment. grow your audience. and meet your business goals.
Compared to other marketing channels. emailing brings your brand closer to your customers.
Social media includes the opportunity to reach and speak directly to your customers. but it doesn’t scale as well as email. Your messages don’t always reach your target audience due to changing algorithms and paywalls that determine what brand users see on your Instagram. Twitter. or Facebook.
Email has higher impact at lower
Cost than other marketing strategies and generally ranks first in ROI across search. mobile. social. live. print. and broadcast.
Email technology has evolved over the years to become more sophisticated. less expensive. and more accessible. Marketing technology has call center performance metrics and kpis driven the evolution of messaging to personalize everything from content to sending schedules. Today. there are many platforms and tools for marketers of all budgets and skill levels.
Marketers can reach having to wait for discovery like in search marketing or social media.
The difference between B2B and B2C
B2B and B2C are not rivals. Rather. they are two sides of the same coin. It is important that marketers in each discipline can learn from the other to develop better marketing that delivers better results.
Permission is essential for operation: In uae cell number order to obtain subscriber consent to send marketing or other commercial email. “opt-in” is a legal requirement in most countries.
Personalization will yield better results: Emails that focus on a customer’s purchase history. purchase journey. browsing activity. demographics. etc. perform better in terms of clicks and conversions than generic emails.
While an email program includes both broadcast and custom emails. personalized messages drive higher revenue or other KPIs. B2C marketing embraced personalization earlier than B2B marketing. but this has been changing over the years as more B2B brands embrace account-based marketing.