we recommend opening an incognito browser window and searching your keyword to see what google reveals on the first page. You’ll want to open an incognito or private browsing window so your previous searches and browser cookies don’t influence the presented search results. Based on what’s ranking, will your page topic address the same first page search intent?
In the example below, you’ll see that most of the top ranking first page content around the term “customer service best practices” is in listicle format (i.e. “x best practices for customer service…”). Given these results, it’s best to target your topic in a similar way to increase your chances of ranking on page one.
Search intent example
google search result for customer service best practices
5. Study your competition
are any of your competitors ranking on the first page? If so, what terms are they targeting? What types of content are they creating? How long is their content? What america phone number list makes them successful? Identifying this will help inform the content strategy for your page, and give you an opportunity to expand on their success.
6. Don’t cannibalize yourself
always ensure that there are no existing web pages on your own site ranking for or targeted to your selected seo keyword. Check with your internal seo team to confirm, or if that’s high-quality afghanistan contact numbers database not an option, perform a site search on google by typing site:[your website domain] [search query/keyword]. This will bring up a list of pages currently on your site with the target keyword in the copy.
If you find a page targeting the same term, you should determine if that page should be optimized further or removed. Before removing any pages, work with your analytics or marketing team to identify the business impact of removing a page. This could consist of traffic loss or a drop in form completes and leads. If you must remove an existing page, always use a 301 redirect to automatically send the searcher to the newly created page. These redirects pass more of the seo page equity from the page being redirected to the new page.
If you follow these tips
you’ll be on your way to finding the right keywords for seo and creating targeted, meaningful content which searchers are looking for and need.
Want a deeper dive on keyword research? Check out our seo best practices blog for more guidance on how to write and optimize seo content for your site.keyboard accessibility is essential to building products at scale. With marketing cloud, for example, thousands of customers create, send, publish, and automate marketing campaigns that reach and engage millions of people daily. But, about 16% of the world’s population has at least one disability. This means there are product functions, like bqb directory drag-and-drop, that may not be accessible to some users. At salesforce, we lead with our values to ensure equality. That means we design with every user in mind. When we prioritize keyboard accessibility, it enables more people to effectively use our products.