start by entering your topic or keyword idea into a seo research tool such as brightedge or semrush. These paid tools show the average monthly search volume for your keywords. When verifying keyword search volume, look for terms with an average monthly search volume of 100 searches or greater. However, keep in mind that terms with the highest monthly search volume may not be the most relevant or focused terms to target. You should research and explore all options to find the term with the highest volume and most relevant search results.
Research related terms
always ensure that the term you are targeting is the same your audience is using to find content. Seo keyword research tools can help you identify similar or semantically related terms to see if there is greater search volume with another keyword variant. For example, “customer service best practices” returns 590 monthly searches versus “service best practices” with only 30.
Additionally, using related terms throughout the copy in addition to your target keyword can help your seo rank by preventing keyword spamming or stuffing. Remember america phone number list to write naturally, so google does not penalize your seo efforts by hurting your ability to rank well on the first page. Don’t feel that you need to cram the keyword into every other sentence. Google itself warns against it with this example: “we sell custom cigar humidors. Our custom cigar humidors are handmade. If afghanistan phone list for bulk sms campaigns you’re thinking of buying a customer cigar humidor, please contact…” you get the idea. Not only is it open to penalization by google — and less likely to be discovered by searchers — it’s a bad experience for the reader.
Explore long-tail keywords
longer, more specific keywords often indicate searchers who are closer to taking an action. The specificity of the search lets you know they have a specific need or problem. While these terms may have lower search volume than their broader counterparts, they will often lead to more qualified conversions. For example: “customer service” vs. “customer service best practices” or “what is customer service?”
additionally, some of these longer tail keywords may help land you in one of the coveted “people also ask” answer boxes in google, especially if used in the page title or a sub-heading.
Google search “people also ask” example:
google search results showing the “people also ask” section
4. Beyond keyword research: identify search intent
so you’ve found a high volume, relevant keyword. But bqb directory do you know what types of content google is presenting on the first page? Based on your keyword research, what types of content are searchers looking for? Do they want guidance, how-to articles, a list of nearby shops, or something else completely?