Teletext! a technology that seemed doomed to disappear! continues to surprise with its use in the Swiss media landscape. According to the latest Digimonitor! no fewer than 2.5 million people in Switzerland still regularly use this text information service! demonstrating its relevance despite the advent of modern digital technologies.
For its 40th anniversary! Teletext proves that its clean! no-nonsense interface remains relevant in a world saturated with information. Nearly 1.6 million viewers use it once a week! according to Digiomonitor . Its ease of use! reliability and extreme speed seem to be the keys to its continued success! offering users quick and direct access to information without the distractions of more complex online platforms.
HbbTV struggles to establish itself
Paradoxically! Hybrid broadcast broadband TV (HbbTV) technology ! which is business owner database supposed to modernise and replace teletext! is struggling to prove itself to the general public. Despite its advanced features that improve access to programmes and offer interactive services! HbbTV has not yet succeeded in supplanting its predecessor in the habits of Swiss viewers.
Faced with this reality! broadcasters and TV technology developers are faced with a major challenge. On the one hand! they must continue to innovate and offer modern services such as HbbTV to remain support your content with graphics competitive in a constantly changing market. On the other hand! they cannot ignore the continued appeal of teletext! which demonstrates that a simple and proven technology can remain relevant even in the internet and digital age.
These countries which “resist”
The television industry will therefore have to find a balance between innovation and continuity to meet the varied needs of its audience. It will be interesting to see how viewing habits evolve in the years to come! and whether teletext will continue to defy predictions! even if its use declines significantly over time.
Finally! let us point out that countries such as Great Britain! Ireland cuba leads and Belgium have abandoned teletext! most often due to the widespread use of the Internet. Apart from Switzerland! teletext still exists in Germany! Austria! Italy! Spain! Portugal! Norway! Finland! Sweden! the Netherlands! the Czech Republic and Poland! according to this press release from the SSR .