There is no doubt that artificial intelligence (AI) is here to change the strategies and the way in which digital marketing professionals carry out their tasks .
However, although many specialists in the area are leading the way towards the implementation of this technology , not all organizations can keep up with the changes it proposes.
So, what sets marketing professionals apart who are leading the way in integrating artificial intelligence into their processes? What are the paths that AI proposes to achieve excellence in marketing ? We tell you about it in this article.
Integrat vision, personalization and intelligent culture, aspects that distinguish AI leaders
A joint study conduct by Google and Boston Consulting country wise email marketing list Group (BCG) with more than 2,000 marketing specialists indicates that marketers who include AI in their strategies achieve powerful results .
According to the survey, in terms of applying this technology, marketing professionals are distribut into 4 main categories: transformation, leadership, scaling or application of the most essential aspects of AI .
While less than 1% of experts are position in the checking your website’s internal link structure transformation stage, 38% are in the essential phase, testing new AI tools to advance their implementation.
43 % of marketing professionals are in the scaling stage of artificial intelligence , using it to optimize operations and spe up the transformation time from data to actionable insights.
Finally, 19% of companies are consider AI leaders . These organizations are able to connect workflows, customize initiatives, and test decisions assist by this technology .
Marketers who lead in AI have 6 skills that help boost revenue and results:
- Holistic view of the customer
- Agility in testing, execution and analysis
- Dynamic budget allocation to maximize results
- Customiz messages that allow you to impact audience segments in real time
- Creativity develop with AI throughout the entire creative cycle
- “Smart” culture with references in key functional areas
The Four Paths of AI to Marketing Excellence
Why is it essential to drive AI leadership? The study reveals that, in the last 12 months, companies that are in the leading phase with this technology register a 60% increase in their income compar to organizations that are in the essential stage.
But this leads us to a new question: how to achieve excellence in artificial intelligence and lead marketing bas on it?
Measurement and insights
To make the most of AI and achieve marketing goals , it’s america email list crucial to establish a solid foundation. This involves defining the right key performance indicators (KPIs) , especially those that reflect business impact, such as return on investment (ROI).
Leaders who use intelligence effectively not only choose the right KPIs, but also implement advanc measurement tools to monitor their progress.
By combining clear metrics with historical data and first-hand insights, leaders can plan their strategies bas on results and use AI to prict and improve campaign performance, thereby optimizing their mia budgets.