How to make sales conversations easier with the SPIN method
SPIN method By analyzing thousands of sales conversations, researcher Neil Rackham discovered that successful salespeople mainly let their conversation partner […]
lead generation
lead generation
How These 4 Conversation Techniques Will Get You More Sales
Conversation technique 1: Framing Framing is a tool that you must have in your range of sales techniques. With framing,
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5 steps to get a VITO interested!
We are going to explain how to get in touch with a Very Important Top Officer. First of all, what
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Ways of Lead Generation
The trend towards online, also for lead generation, had already started earlier and has been accelerated by COVID-19. Especially now
lead generation
How ICT Marketers Generate Leads: Research Figures
Although generating more new business is the Research Figures main task of ICT marketers, generating sufficient leads is their biggest
lead generation
Your potential customer is aware
The customer is going to orient himself on the Your potential customer possibilities and will probably consider multiple solutions. In
lead generation
How to create enough touchpoints in your buyer journey
What is a touchpoint? A touchpoint is an interaction moment between a company and a customer. Every contact moment is
digital marketing
Calls to action: 31 examples that work
No, it’s not magic. With these call to action examples, you’ll know what it is about those purchase or subscription
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CTA for additional information
Invite the user to read more and obtain more details about a specific topic, product or service with the aim of
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Shopify CTA: “Try for free” or “Check out plans”
Shopify uses a double CTA at the top of its homepage, highlighting the main button with a contrasting color. This
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ASOS CTA: View bag or Pay now
When you add items to your shopping cart, ASOS offers you to pay instantly or “View bag”. With this call
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Fit Generation CTA: “Start here
Fit Generation includes a direct and motivating CTA in their Instagram bio that also includes a unique selling proposition as