How is the subject line structured and formulated?
It should be short, snappy and factual. The subject is extremely important for a good opening rate. If the email […]
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10 steps for successful B2B emails
Despite the increasing flood of emails, email marketing is still very popular in the B2B sector. As one of the
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Use social media in B2B to increase reach
Many people use their social media channels primarily as a source of news. This means that they subscribe to companies,
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Make your B2B social media marketing fly
Social media marketing has not exactly been in its infancy for B2B companies for some time now. Nevertheless, studies regularly
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Reasons why a B2B online strategy is often lacking
Firstly (1), and this is the most important reason, B2B companies simply lack precise knowledge of their target groups . And
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3 Reasons for Missing B2B Online Marketing Strategies
The available budget is used efficiently marketing srategie and the B2B online marketing measures are ideally coordinated. B2B companies with
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Social media as an integral part of corporate communication
If a B2B company is in the top 100 with a high number of search terms, this is an indication
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Online landscape in the B2B environment
B2B companies are increasingly deciding to build a strong online presence. They don’t just want to attract attention, they also
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Define the online channels and their interaction
B2B online marketing can no longer be an isolated solution. Above all, however, which online marketing instrument should be used
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This vast debate constantly has as its reference
This questioning in return on professional practices resonates in the same way as in the more global relationships between the
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Mapping of the challenges and uses of generative AI for journalism
Establish a common framework for reflection for editorial offices, at a time when ambivalence towards AI threatens the entire profession.
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Stray Links: When TikTok’s Future Wavers
Between the evening of January 18 and the following day, in less than 24 hours, the welcome message when opening