Martine Meijburg and Rianne Klaren from Second Degree explain how you can generate leads with nigeria phone number library content. Martine gives an example of Toyota. They offer good information provision in the run-up to the purchase, but once you have bought a Toyota, it stops. No follow-up, no registration in ‘My Toyota’, no choice in garage.
Last month, Toyota created a showcase page on LinkedIn. ‘Good initiative’, thought Martine. She started following this page and was immediately confronted with the action ‘Win a mini-sabbatical to Jamaica’. If you have participated, this will be shown on your own LinkedIn page. ‘Very annoying’, according to Martine. Her advice: ‘Don’t waste your money on an expensive campaign, while you have no idea what the needs of your target group are.’
Start informing
First, inform people and try to learn as much as possible. By starting with informing, you can get to know your target group. Martine and Rianne use the model of touch, to tell to sell. Dqna developed this model based on the McKinsey ‘consumer decision journey.’
A sober look at the use of social media as an organization. In the sessions on Wednesday during the Social Media Week Rotterdam, the role of people was clearly highlighted as the main ingredient for the successful use of social media. Buzzwords were avoided and the indispensable value europe email of the network and authenticity of employees were considered to make social media truly valuable.
20150916-smwrdam-03 260 (Large)
Photo courtesy of Frank Hensen Back to practice:
From buzzwords to content
Stéphan Lam , social media strategist at Microsoft Netherlands, made a plea to pay less attention to accelerate the energy transition ‘buzzwords’ and more attention to the content on social media. For brands, making joke after joke has become a daily sport. But where is the content for brands?