Today we will tell you about all the nuances of WhatsApp mailings so that you can understand how to use this function for your business officially. There are several ways to create mailing lists in WhatsApp, but only one of them is the most effective for any niche.
But first, let’s remember what it is and what it is for.
About WhatsApp mailings
WhatsApp mailing is a standard mailing to a list of recipients, the same as, for example, email mailing. Only WhatsApp has a different message format, it is still a messenger. As with mailings, any individual or business can send instant mailing messages in WhatsApp to a whatsapp marketing service large number of users. At the same time, other recipients cannot see who else has received exactly the same message.
It does not matter whether you use the regular WhatsApp application or the WhatsApp Business application, you can create a mailing list right now. To do this, in the dialog window, you just need to click on the three dots and select “New mailing”. Or, for example, in iOS it looks a little different:
As you can see, sending a message to your audience is quite simple. However, this feature has limitations.
WhatsApp Business App Broadcasting Limits
Limitation 1. You can add no more than 256 recipients to your mailing list. And if you have your own business, you probably have more than 256 clients.
Limitation 2. You can’t use API and CRM to automate the process. That is, you will have to do everything manually, every time.
Limitation 3. Let’s imagine a company that has a database of numbers. And completely by chance, your number ends up on this list. Every day, the company sends you and a thousand other people spam messages, although you and other recipients don’t even have their number in your contacts. Sounds so-so, right ?
That’s why in WhatsApp Business you can only add to the mailing list those users who have saved your number to their contacts:
Limitation 4: The broadcast message is not marked in any way, so it cannot be distinguished from a regular one.
Are these newsletters right for your business?
If you have a small or medium business and you use the WhatsApp Business app, you most likely have 100-200 clients that you know personally. This means that they most likely have your company number in their contacts. In this case, manual mailings through the free WhatsApp Business app are ideal for you.
But if you have a large business with a lot of clients and you need automation, then you will need a different solution.
How to Use WhatsApp Broadcasts for Large Businesses
For large businesses, WhatsApp has a separate solution — WhatsApp Business API . To start using WhatsApp Business API, you need to register a phone number and go through the company verification procedure. WhatsApp itself simply cannot physically connect every business on its own, so it provides access to the API solution to several dozen partners and WhatsApp business solution providers. For example, we are just one of such solution providers.
Based on WhatsApp Business API, we the importance of increasing telegram subscriber base have created our own system to organize all the necessary functions for business: analytics, integration with CRM, bot and mailing designers, contact management and much more.
You can simultaneously send messages to thousands of clients by linking corporate numbers to WhatsApp Business API.
Key features of Intellect Dialog:
- Contact management, mailings and custom lists
- High speed of sending messages – up to 100 messages per second
- You don’t have to worry about your number being blocked.
- You can connect chatbots to WhatsApp through our constructor, which will help automate sales and customer support
- Several employees can work in the system at once, and each can simultaneously communicate with your clients from one phone number.
- API and ready-made integrations with the most popular online services, from CRM to analytics
- You can create advertising messages and test which ones work best.
- We also have ready-made templates for WhatsApp messages
For example, a dashboard for a WhatsApp mailing (number of deliveries, reads, replies, subscribed, etc.) in our system might look like this:
How to Apply for WhatsApp Business API via Intellect Dialog
To do this, you will need to provide us with the following information:
- The company’s phone number. It usa phone list should not be linked to any WhatsApp account. If you already have an account with this number, you need to delete this account.
- Display name of the company. This should reflect the essence of your business.
- A verified ID in Facebook Business Manager. To verify, you need to upload your company documents. If you don’t have a Facebook Business yet, create one here. And to get verified by Facebook, go through the verification process .
Then all this data must be sent to us, the application can be submitted on this page . Or you can simply contact us for advice, we will tell you everything in detail and help you pass Facebook Business verification.
