Want to know how to set up Instagram ads Instagram Advertising and really attract customers? Today, this social network is a real find for business. Forget about simply posting photos of cats and food! Now serious money is spinning here and profitable deals are being made. We have prepared a clear guide that will help you set up ads correctly and get the maximum profit from every ruble invested.
1. Define the goals of the advertising campaign
Types of goals
Before launching an ad, you need to clearly turkey email list define your goals. The entire further setup process will depend on this. The main goals that can be set for advertising on Instagram:
- Brand awareness – if you are just starting to promote your business and want as many people as possible to know about you.
- Website traffic – if you already have a website and want to attract your target audience from Instagram.
- Leads – collecting contacts of potential clients for belgium numbers further work with them.
- Engagement – increase in activity in the profile: likes, comments, saves.
- Sales – for this purpose, the account and content must already be well optimized for sales.
Metrics for evaluating effectiveness
For each goal, you need to define the metrics by which you will evaluate the effectiveness of advertising. For example, for brand awareness, this could be reach and impressions, for traffic – clicks and bounce rate, for leads – the number and cost empty or vague resumes are no longer of applications, and for sales – conversions and return on investment.
Without clear goals and metrics, it is impossible to understand how well your advertising has worked and what needs to be optimized. So it is better not to skip this stage and approach it with all seriousness.
2. Set up targeting
Target audience
Effective advertising on Instagram begins with a clear understanding of your target audience. Who are your potential customers? What are their interests, age, gender, geography of residence? Targeting allows you to specify all these parameters and show ads only to those who will be really interested in them.
You shouldn’t make the audience too narrow, otherwise few people will see the ad. But too wide a reach won’t bring results either – the ad will be shown to non-target users. The best option is to launch the ad to a wide audience, and then analyze the results and narrow the targeting.
Placements and ad formats
There are several places on Instagram where ads can appear:
- News feed – here you can place a photo, video or a carousel of several elements.
- Stories are a vertical format that disappears 24 hours after publication, but allows you to add links and interactive elements.
- Reels – short videos up to 30 seconds long, shown in a separate tab in the application.
- Explore – allows you to show ads even to those who are not subscribed to you, but are interested in similar topics.
For each format, you need to prepare the appropriate creatives. Start with an image or a static video, and then test the rest of the options to evaluate their effectiveness.
3. Create creatives
Technical requirements
Advertising creatives for Instagram must meet the technical requirements of the platform:
- Images – JPG or PNG, aspect ratio from 1:1 to 4:5, resolution not less than 1080×1080 pixels, no more than 30 MB.
- Video – MP4, up to 60 seconds for feed and up to 15 seconds for stories, aspect ratio from 1:1 to 4:5 (9:16 for stories), no more than 4 GB.