Conclusion: why choose a digital marketing campaign?

As you can see, in 2024, digital marketing is essential for businesses that want to succeed.

There’s almost no purchasing decision left that isn’t made online (or at least doesn’t start with a Google search), so if you want to win new customers, having a web presence is imperative.

But digital marketing isn’t just a modern requirement; it’s also a set of low-cost techniques that will allow you to easily win new customers while having a level of control over your campaigns that advertisers of the past didn’t have.

In this article, we have told you about the main forms of digital marketing, but there are many others, such as SMS marketing .

It’s up to you to see what suits your needs and get started to boost your sales!

• Email marketing costs next to nothing. Most your value proposition is what tells email marketing software, like Brevo or Hubspot, offers a free plan that will already meet most needs (with Brevo, for example, you can send up to 9,000 free emails per month ). And even for large volumes of sending, email remains much cheaper than advertising on Google, for example.

Email marketing allows you to build lasting relationships with your customers.

• Through a regular newsletter, you can countries interested in the ruble as a reserve currency? stay in touch with your customers in a private space, away from the hustle and bustle of social media. You can tell them about yourself, ask them questions, and offer them new products, all away from prying eyes.
• Email marketing can be automated. You can easily set up marketing automation campaigns (welcome emails, shopping cart reminders, etc.). These, in addition to saving you time and money, generally have very good conversion rates.

Of course, there are many more. A quick Google search will often be enough to help you find what you’re looking for.