If you employ Content Marketing in your business strategy, you already know that several issues influence your efforts’ outcome.
Creating high-quality content that answers the buyer persona’s questions — and is optimized for search engines — is one of the most critical and widespread factors.
However, have you ever stopped to evaluate estonia phone number data your content consistency and even its coherence in your brand communication?
In a robust content strategy, which includes several publications per month, all your materials must be speaking in the same tone of voice, following the same standards.
To understand more about these issues and offer a memorable experience to your audience, continue reading!
- The importance of consistent communication
- The 3 pillars of consistent communication
- Closing Remarks
The importance of consistent communication
We live in the era of Consumer 4.0. Before closing any deal, this kind of customer seeks information about the product/service and the company. They are also known for buying with purpose and demanding to be assisted in various channels.
Imagine that this consumer Googles the benefits of Inbound Marketing. Then, they find a text from Rock Content written by a certain author, which email marketing works guarantees that an inbound strategy will bring many benefits to their business.
Within this text, however, is a link to Content Consistency another post by another author. There, the second author states that Inbound Marketing does not have so many benefits, and investing in Outbound is safer.
So, which information can the client trust? Does Inbound have benefits or not?
This kind of inconsistency takes away your brand’s credibility. Something that, in many cases, companies spend years striving to build.
And if your audience doesn’t believe in what betting email list you say, it’s unlikely that your domain will reach the top positions in Google.
Authority in the digital world is like a ladder, which brands climb rung by rung. Clear, informative texts, free of contradictions, help in this process. And consistency in communication certainly helps as well.
You need to ensure that all authors follow the same reasoning line when writing for your company’s blog. The tone of voice, the mindset, and the intent also need to be the same.
As much as each author has their nuances and Content Consistency their own style, the difference between the blog’s different materials cannot be striking. We cannot have someone who writes following MLA norms, while others value scannability.
Details such as the site’s writing guide also need to be taken into consideration. After all, there is nothing worse than being distracted by inconsistencies while reading a piece of content.
The 3 pillars of consistent communication
Some elements are essential for consistent communication, and now we will explain each of them in detail!
- Brand persona
- Tone of voice
- Style Guide
Brand persona
The idea of a brand persona is precisely to center the interaction between brand and public on a character.
You can create a brand persona from scratch, considering your company’s culture pillars, or you can mirror an existing person.