Before we discuss the benefits of conversion rate optimization, let’s first discuss how to increase your conversion rate. These best practices will help you convince more people to buy your product.
Reduce form fields to increase conversion rates
Long, drawn-out forms can really kill customer motivation when it comes to conversions. Your potential customers want to take advantage of your offer, but if you make them work too hard to do so, they’ll just disappear.
There’s a simple rule to follow for lead canada phone number library capture pages and forms: only keep the ones that are absolutely necessary for your business. If they’re not necessary, remove them.
For example, on the Hello Bar home page, we ask visitors to fill out only one field.
It’s simple and quick to start. People won’t be intimidated.
This is especially important when requiring email signups and processing sales. These two bottlenecks can have a huge impact on conversions.
For example, if you want people to subscribe to your newsletter, all you really need is their email address. If you want to personalize the email, you can ask for their first name, but that’s about it.
For a sale, you need their name and payment information. That’s it. If you ask for more information, you risk cart abandonment .
Test your calls to action to maximize conversions
For CRO, the CTA is crucial. The call to action should inspire people to take action — hence the name.
Specific, value-driven calls to action usually how to increase your number of followers on twitter? work best. Don’t be shy. Tell your visitors what you want them to do.
For example, let’s say we ’re running a sitewide promotion on our e-commerce site. We might use a Hello Bar like this to direct visitors to the shopping section of the site and remind them that they’ll be getting a deal:
Your CTA should accurately reflect how you want your visitors to proceed. A statement like “Buy Now” is not misleading.
If you want to use the Hello Bar to increase email signups, you can take a similar approach. Use a headline to put your offer on the table, then follow up with a compelling CTA.
Since Hello Bar is GDPR compliant , you can also use Hello Bar to get email list opt-ins that don’t violate EU rules.
Create clear headlines to increase conversions
The better the title , the better the chances resource data of converting visitors.
Many people will read a headline alone . If the headline doesn’t motivate them to take action, they’ll slip through your digital fingers.
Hello Bars give you the ideal opportunity to A/B test different headlines. For example, you can start an A/B test with the following two Hello Bars:
As I’m sure you’ve noticed, they’re very similar. The CTA remains the same. I just tweaked the wording of the headline offer.
Run several A/B tests over the course of weeks, months, or even years. As your audience changes, you’ll need to change with it. Testing different headlines is a great way to start reaping the benefits of conversion rate optimization.