So, you’ve created a catalog, set up a pixel and events. Now to run your ads, create a campaign with the “Catalog Sales” objective and specify which catalog you want to use.
Set your desired budget and bidding strategy.
Add a group name and set up an mobile phone number data audience. There are two ways to do this:
- select those who have already interacted with your company (1);
- target new audiences that haven’t interacted with your site (2).
Decide on the platforms for posting ads. If you have no preferences for platforms, then choose automatic posting.
Specify the optimization strategy that the system should focus on when showing your ads. We recommend choosing conversion events in creating an advertising campaign optimization strategies. This way, Facebook Ads will analyze the audience and show your products to those who are most likely to perform the event you specify:
The next step is the ad appearance. Select one of the templates offered by the system.
You can additionally specify the ad text, add buttons and configure image parameters (price, discounts, etc.). To do this, disable the dynamic format setting. Please note that the system takes additional information from the feed. If the information you need is not specified in the feed, you will not be able to add it to the ad.
This completes the setup of the main mobile list parameters of dynamic advertising campaigns. All that remains is to launch the ad, and then analyze the indicators and adjust the strategy. If you want to learn more about the detailed settings of advertising campaigns in Facebook Ads and the features of dynamic advertising, we recommend watching the webinar ” Facebook Ads for e-commerce “.
To sum it up
Preparing for the launch of dynamic advertising may take some time for a specialist. It may require the help of additional employees to create a feed and install a pixel. However, these actions will lead to results faster than creating ads for each item. A feed-based system will create ads for you and prepare them for a quick launch. And thanks to the pixel and configured events, the system will show users those products that are most likely to interest them and will help return buyers to the site.