Invite the user to read more and obtain more details about a specific topic, product or service with the aim of advancing them in the sales funnel. Messages such as “Check prices”, “See demo” or the typical “Learn more”.
5. Engagement CTA
Ask for engagement on your content to increase the reach of a post, foster user connection, and increase brand visibility. For example, by asking for a “like” on social media, a review, or a reply to an email.
6. Retention CTA
Request an action that keeps the user engaged with the brand . You can find this in abandoned cart messages (“Return to cart”), exit pop-ups (“Before you go, take advantage of this offer”) or loyalty emails (“Come back and enjoy 10% off”).
7. Contact CTA
It invites you to communicate directly with the brand or company through a link or a form or chat button. It’s the “Contact us” or “Talk to an overseas chinese database agent” message that you can find on almost any website.
8. Functional CTA
Guide the user to facilitate necessary actions that contribute to the overall user experience and retention. For example, actions that help access a service or complete the configuration of a platform: “Access your account”, “Download your invoice”, “Update your data”, etc.
As you can see, calls to action are more than where explaining how their services work just pretty, eye-catching buttons: they are strategic messages that arrive at the right time to indicate the next step in different ways. Something that will become very clear to you with these CTA examples.
31 examples of call to action
1. Hello Fresh CTA: “Save 25%: First 2 weeks”
Cash Fresh is an e-commerce site that delivers fresh ingredients to your home on a subscription basis. The 25% discount is the perfect incentive to click on their CTA, due to the directness and urgency of the offer : if you only have two weeks to take advantage of a discount, you will almost certainly do so.
How to use this CTA for your business
- If you offer a subscription, encourage purchases with an offer in the first few days, as you have little time to make a good impression. After the email leads database first purchase, keeping that customer costs five times less than acquiring new buyers.
- Add a limited time to your discount and mention it on or near the button.
- Remind them of the benefit before the CTA so they connect emotionally with your offer.
If you don’t want to mess with the structure of your pages, use conversion-optimized landing page templates .