If you’re just starting out and don’t have many client testimonials or logos to show, rely on industry statistics or offer an incentive in your CTA, such as a free consultation or downloadable guide.
This dance school uses a simple, direct CTA in their TikTok bio to convert followers and newcomers into customers by making it easier for them to access their course. It’s ideal for brands that show their product or service in action , as they’ll have an easier time getting clicks on their purchase links.
How to use this CTA for your business
- On pricing pages, highlight specific strengths or features next to the CTA, placing more emphasis on the material rather than the benefits. Remember that this is the time to buy.
- Highlight the initial offer or a middle offer, the most popular one, or the one you’re most interested in. When compared to other, more expensive plans, users will gravitate toward that CTA.
22. Just Eat CTA: “View menu”
Just Eat takes advantage of the targeting opportunities of Reddit ads, which are ideal for local marketing . The platform has over 52 million chinese overseas asia database daily active users and sponsored posts generate high engagement in targeted communities. Here the brand uses an image inviting people to try their menu accompanied by a low-friction CTA.
How to use this CTA for your business
- Decide where you want to direct your audience with your CTA. Ideally, you want to direct them to optimized landing pages, but you can also ask them to contact you or visit your store.
- Use friendly and dynamic language, as in the example. However, be prepared to be concise because the space in your bio is limited advantages and disadvantages of nodejs web app development on any social network.
- Take advantage of the limited space to mention whether your courses are suitable for beginners or if you offer free classes or a discount.
27. Zalando CTA: “Discover more”
Zalando’s “Discover more” could be improved, but it is an example of how the accompanying copy works: the discount in large letters is combined with the specificity of its “Explore the winter sales”. In addition, the contrast of colours immediately catches the eye. This could be an ideal approach for your seasonal promotions .
How to use this CTA for your business
- You can use phrases that are more motivational and have more personality than “Explore the winter sales.” Something like “Choose your winter look,” “Refresh your wardrobe this spring,” or “Wrap up with the best deals.”
- Use a color that stands out from the rest: if you email leads database don’t attract the user’s attention, they won’t buy from you. Remember: attract attention first, call to action later.
- Tie your discounts to specific seasons, such as summer or winter sales. This is a very natural way to create urgency.