advertising. But its effectiveness is uncertain and requires large capital investments. It’s better to turn to digital marketing strategies based on the inbound methodology , which are less intrusive and more cost-effective. Take note:
Consult your audience
Take advantage of your email contacts to special database capture the attention of people involved in the niche market your nascent business serves. Send them emails in which you briefly and politely ask them to answer a few specific questions about your product or service and the market. You also ask them to subscribe to your newsletter so you can keep them informed about company updates and the launch of your new product.
You can also explore your LinkedIn china business directory connections, identify people involved in the industry, and follow the same process you used with your email contacts.
This will allow you, in addition to starting 10 tips to boost your content marketing your database of potential clients, to accumulate more information about your company’s target market and ideal client, a valuable resource for the future execution of digital marketing strategies .
Conduct market research on Twitter
Twitter is a great channel for building your brand and engaging potential customers with complaints about your competitors.
For example, imagine your company is a dog daycare with a different value proposition than traditional businesses. You could then search for tweets like “dog daycares are cruel.”
You’ll see how you find dissatisfied customers looking for better service than the competition. Start a conversation with them, always focused on obtaining valuable information about the market, their data, and their permission to subscribe to your email newsletter.
Conduct market research on Quora
Quora is a site where you can answer and post questions on any topic. Use it to talk about your product or service, the market, and other topics that seem relevant to you and help you demographically segment your target audience.
You may gain valuable information and, in the process, valuable data from potential customers that you can target with your emails, obviously after requesting formal authorization from them.
Harness the power of email marketing
By now, you should have a decent email database. It’s time to use it to launch your product or service. To make everything go smoothly, you must create a profitable launch sequence, consisting of:
- Deliver value to subscribers in your first emails. These can be educational, medium-length, or justify why they should listen to you. The idea is to build authority around the topic.
- Persuade them to buy in subsequent emails. Make sure they describe the product or service technically, but also appeal to their emotions by defining the problems they would solve.
- Finally, you have to launch the product. Use an email with a strong call to action and a quality landing page.
62% of marketers rate email as the most effective sales channel. However, emails should be used sparingly to avoid overwhelming users and forcing them to unsubscribe.