Provide their readers . With a helpful process and present their tool as an essential part . Of it. . And throughout the explanation, they bring in their own experiences—in this case, showing . How . They used this process with one of their facebook ads.Don’t forget to show your . . Readers the results they can achieve with your tool and encourage them to sign up . . With well-placed ctas.I asked around the saas community for other examples of blogs striking .
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The . Right balance between high-quality, unique content and product promotion. Here’s what I found:lemlist . Uses the . How to mobile database do x with our tool approach. For example, their How . To send cold . Emails article revolves around the process of sending cold emails with . Lemlist.Pandadoc publishes high-quality content . And updates it regularly. Their How to write a business . Proposal post was published five . Years ago, but it still ranks due to regular . Updates.
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Userpilot writes incredibly in-depth, well-researched . Pieces for their blog. Sometimes their tasks for writers . Are actually longer than the articles . Themselves. Write about your competitorsringblaze is a bootstrapped . Beta-stage business phone system from california. Their . Goal was to get beta testers with . Content marketing. When what parameters should be used to evaluate seo text? we started our work, the . Project looked like a challenge considering . The keyword difficulty of their target keywords.A screenshot showing . The keyword difficulty for the . Term Business phone systemSo instead of diving into the red .
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Ocean of keywords, we . Took a detour: finding high-intent queries around market competitors that weren’t . That hard to . Compete against.Showing keyword difficulty for the keywords Ringcentral alternatives, Ooma alternatives, and . Ringcentral vs. . NextivaBy writing fewer than articles covering alternatives and comparisons of their competitors, we . Brought . In beta testers. (the a to z of this saas content marketing strategy is . . Covered in this blog post.) we wrote many more blog posts for ringblaze after that, .
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. Covering different topics, but if you take uae cell number a look at their google analytics, the . Alternatives . Articles are still the ones that bring in lots of leads. A screenshot . Of google . Analytics showing the leads brought in by the Alternatives posthere’s what I . Recommend: make a . List of your top competitors. Go to a keyword research tool, . And look for keywords . Like X alternatives. once you exhaust the Alternatives, keywords go . After X vs y, X .