The best strategy for good content marketing is blogging, because…
It allows you to work on your SEO
Google loves long texts because they give its algorithm the impression that the content is quality and written by “real” humans. A blog is therefore a very good but how can this be? didn’t way to optimize your positioning in search engines. You can create an article corresponding to each search intent on which you want to position yourself (for example, an article on “the best Italian restaurants in Paris”).
- It allows you to build a community. If you publish quality articles that your blog visitors enjoy reading, they’ll come back. And even if they don’t buy right away, sooner or later, they’ll make the switch! It’s therefore important to write content that truly adds value and not just “pure” SEO.
It allows you to create reusable content
- A blog isn’t necessarily just about articles. You can also publish infographics, interviews, studies, e-books, and more. And the best part is that each the current regulatory act allows banks of these pieces of content can then be reused in other marketing campaigns, such as your newsletters or social media campaigns.
- The Blogging Guide: How to Make Your Blog a Success
4 – Affiliate Marketing
Affiliate marketing works simply: you promote another brand and in return, for every new customer that brand gains through you, you earn a small commission.
This model can be very effective for some. Just sault data think of all the influencers who make their living from product placements in their YouTube videos.
For other businesses, this model will not be the most suitable.
But if you don’t want to advertise another brand… maybe you can still profit from affiliate marketing by being on the other side of the exchange.