A shift to digital first is taking place on first buying attitude several fronts, including:
Sales will go digital first in the coming years. Gartner research shows that by 2025, 80% of B2B sales interactions between suppliers and buyers will take place via digital channels. This process has been accelerated by the corona crisis. After all, conversations and appointments suddenly had to take place digitally.
Furthermore, , as baby boomers retire and millennials grow into important decision-making positions. With customers increasingly learning and buying digitally, Sales will become just one of the possible sales channels. Buyers already spend only 17% of their time meeting potential suppliers when considering a purchase. With less and less face-to-face time, digital channels will increasingly dominate.
The pandemic first buying attitude accelerated digitalization of marketing
Physical events have been replaced by nigeria phone number library online versions such as webinars and online customer/partner days. And the podcast is embraced. With this, organizations can still get their message out. This way of sharing information is less volatile than, for example, a social media post.
We are increasingly moving towards business models that ensure that organizations can be approached and engaged everywhere. Think of mobile banks where you arrange everything without physical interaction; from opening an account to transferring money.
Because we had to work from home en masse last year, employees and employers have also noticed the benefits. The expectation is that (partial) working from home and flexible working will remain commonplace after the corona crisis. This requires seamless connections with colleagues and customers. Budgets will shift from physical mobility and workplaces to digital home workplaces. Offices will have more opportunities to involve home workers in office meetings, for example by means of Huddle rooms equipped with screens.
Rollout of 5G first buying attitude
Last year, telecom providers were able to jiangxi mobile phone number list start rolling out their 5G networks. This year, 5G will become increasingly accessible. The expectation is that we will already notice the first benefits in 2021. 5G is super fast, so you are no longer dependent on Wi-Fi on the how to use this cta for your business road or on location. 5G can also support and connect a million devices per square kilometer. That is ten times more than 4G!
5G is not only faster and more reliable, it can also safely transmit significant volumes of data. But the biggest gains are mainly in new applications. Think of self-driving cars, smart street lighting and traffic lights, remote computing, remote operations by a surgeon via a surgical robot and sensors on patients that warn the doctor if something is wrong. In short: 5G will contribute to further innovation.