Galanta launches a new corporate identity and strengthensGalanta, leader  its B2B, B2C and B2B2C loyalty solutions

• In its 30 years of experience, it has served more than 10 million Galanta leader customers and delivered 20 million promotional gifts.
• It manages more than 210,000 transactions daily throughout Spain.

Madrid, July 12, 2017.  Galanta,  the Mediapost Galanta leader Business Unit specialized in cell phone database developing links between companies and their customers with loyalty, acquisition and incentive solutions, launches this Wednesday its new corporate identity as a leading company in the loyalty sector in Spain.

The new image of the leader in  loyalty was presented yesterday at the Impact Hub in Madrid in the presence of more than a hundred people from the sector and reflects Galanta’s interest in also approaching new digital business models, which is why it will promote all its B2B, B2C and B2B2C solutions. The objective is to improve relationships between companies, as well as between brands and their customers to generate.

Intelligent ideas with which they can optimize their sales conversion rate

Galanta has more than 30 years of experience in consulting services and the execution of loyalty, incentive and promotional marketing campaigns. Thanks to this experience, it can provide personalized responses to the needs of its clients. To date, it has served more than 10 million clients and delivered 20 million promotional gifts to all the leading supplier and collaborating companies with which it works, creating comprehensive solutions  and designing the entire  customer journey  they need to achieve their objectives.

Thanks to this extensive  multi-sector and international experience  , Galanta is able to define a strategy adapted to each client and find those motivations that will boost their results. Its digital customer loyalty, a question of trust solutions are aimed at 4 specific areas:

• attract new customers
• retain existing customers
• to retain and encourage the distribution channel
• motivate commercial networks.

“We want to help our clients improve their results, which is why Galanta leader we not only design loyalty strategies aimed at achieving their objectives, but we also analyze their results and help them make decisions,” says  Ignacio Pi  , Global Manager of Mediapost.

Today, and after Mediapost Group acquired 100% of the companies PSM and Promarsa&Asociados last year, Galanta delivers and manages  more than 210,000 daily automatic transactions  , making it uae cell number the leader in the loyalty solutions sector in our country.

Mediapost has 5 other business units in Spain, in addition to Galanta:  Quantic  , which offers Data Management, Business Intelligence and Geomarketing services;  Vocex  , the group’s Contact and Call Center;  Directia  , an expert in promotional logistics and commercial distribution;  Geobuzón  , dedicated to intelligent direct mail; and  KOVA  , aimed at the Tobacco Shops sector and which promotes direct communication between producers, wholesalers and their managers.