“And Gary, how much do you earn?”
“Um, I think around $20,000.”
Whenever Gary talked to strangers, the question about money would come up at some point.
As soon as he answered the question, they smiled and said something like:
“Well, that’s not so bad. I think for a 30-year-old, $20,000 a year is a lot of money.”
“Oh no, you misunderstood. My income is $20,000 per day!”
What can you learn from him?
It’s a simple principle:
We usually only buy what we want – rarely what we need.
Most of the time we save and scrimp on the things we need so that we can afford the things we want and that we enjoy.
The only thing the German really needs is toilet paper.
He buys everything else because he wants it.
You can and should use the same principle if you want your product to get on the bestseller list.
How does this work exactly?
Present people with a fantasy:
Show them a better life or an easier everyday life if they own your product.
Short:
Sell them the fantasy they want – and then give them what they need.
Never the other way around.
Do you want to improve your copywriting and learn more of Gary Halbert’s great techniques and secrets? Then read his book:
The Boron Letters *
The Boron Letters – Pure Gold for Copywriters
Fun Fact:
Gary Halbert made his money primarily by selling info products (books, seminars, newsletters) about how to make money.
You can love him or hate him for that.
But let’s leave the moral cudgel in the corner for now.
And learn from someone who could practically conjure money out of thin air.
# Reading tip: Earn kuwait email list money by writing – 10 lucrative ways
4) Joseph Sugarman
– The US spy who became a “gadget” copywriter
copywriter Joseph Sugarman
~Joseph Sugarman (1939 – 2022)
“All elements in an advertisement serve primarily to do one thing only: to get the customer to read the first sentence.”
Joseph Sugarman was a living legend.
He managed to get a testimonial from the Vice President of the United States.
What was the secret of his success?
Sugarman:
“I would have to look really hard to find someone who made more mistakes and suffered more defeats in their association eu pact on migration and asylum conversation early days than I did.”
Over the years, this mass of mistakes became valuable knowledge – which led Sugarman to turn it into the most expensive seminar in the advertising industry in the 1970s.
Each participant aleart news paid $2000!
A lot of money in the 70s.
What can you learn from him?
Your headline , your graphics, your design… They all have just one task:
Getting the reader to read the first sentence.