Google Ads is responding to advertiser demand by significantly increasing the negative keyword limit for Performance Max (PMax) campaigns. The original limit of 100 negative keywords per campaign was restrictive for many. Advertisers and did not provide sufficient control over where their ads appear. The limit is now being increased to 10.000 negative keywords per campaign. matching the limit for Search campaigns. This change will be rolled out over several weeks to all PMax advertisers.
Increasing the negative keyword
Limit gives advertisers more flexibility and control over where their ads appear. while still maintaining the effectiveness of their campaigns. Google encourages advertisers to use negative keywords judiciously and carefully to avoid limiting conversions. This change represents a significant step towards. Giving advertisers more control over their PMax campaigns and allowing them to better target their audiences.
Google’s AI-powered shopping tools turn ideas into real products
Google is pushing the boundaries of online shopping with new AI-powered tools that help customers turn their ideas into real products. Vision Match uses the power of AI to generate an image based on a text description and then find similar fashion items that are available for purchase. The tool solves a common problem where customers have a clear idea of what they’re looking for but struggle to find it.
In addition. Google is expanding its phone number library virtual try-on capabilities to include tops and bottoms. and is using Gemini AI models to enhance its augmented reality tools. These innovations are designed to improve the user experience and make online shopping easier. According to a Google survey. more than half of shoppers have trouble finding specific clothes. Even when they know what they want. New AI-powered tools address this issue. making it easier and more efficient for customers to find what they’re looking for.
Google expands Performance Max reporting asset
Google is expanding the messaging smartwatches are part of the solution to unbearable heat asset to Performance Max (PMax) campaigns . allowing advertisers to connect more directly with customers through chat-based interactions. This update brings additional engagement capabilities to PMax campaigns that were previously only available in Search campaigns. Introducing the messaging asset to PMax campaigns allows users to start conversations with businesses directly from their ads. increasing engagement and potentially leading to higher conversions.
This new feature means that uae cell number advertisers can now use message assets within PMax campaigns. giving them. Google has also updated its message assets help document to reflect this change. This update is another step by Google towards integrating different ad formats and giving advertisers the tools to communicate with customers more effectively.