Tip : Have a crisis plan in case your ad account is blocked by Facebook! by having several separate Facebook Ads accounts for the different services
– Google Adwords Update : 2018 will be remembered as the year of the death of Google Adwords by Google! and the launch of Google Ads! in addition to adding Google Ad Manager! integrating the services of DoubleClick Ad Exchange and DoubleClick for publishers! and Google Marketing Platform! which integrates Analytics 360 and Display&Video 360. This represents a real challenge for online marketing professionals to update their knowledge in the use of these tools.
As if all this Google blog weren’t enough
the final change to the new Google Ads interface took place . This interface had been available in beta since 2017! including updates and improvements based on user feedback! until the final pakistan phone number library change in 2018! which forced the company to use the new interface. For many SEMs ! it was difficult to adapt to the change at first! but over time! it has become much easier to adapt to the change than it initially seemed! looking for the tricks and new features that are released almost every week.
Advice
You can stay up-to-date by checking the official where they discuss all the latest developments! such as the ability to segment your campaigns to TV screens (Smart TVs). To access the Dimensions tab! which if a person is a pro! his oddities must be tolerated was previously easily visible in the main menu! you can now access it in the Reports tab! searching by day or hour! to see how your campaigns are performing cumulatively! either by hour or by specific day! or even by week.
Display campaigns Until this year
I had rarely used the display network to launch performance campaigns! as I had primarily used them for branding! despite having Google’s specific certification in this area. Therefore! returning czechia businesses directory to display campaigns became a real challenge! but by reviewing some basic concepts of this type of campaign and their optimization to achieve conversions with a low CPA! I’ve managed to quickly get up to speed with this type of advertising campaigns and learn quite a few tricks for optimizing them.