Google launched its own social network in June 2011! after resounding failures that the Mountain View company had already experienced in the field of social media! trying to emulate the giants of the sector! such as Facebook and LinkedIn! and opening a new communication channel for individuals and companies! after almost eight years of intermittent trajectory! Google Plus finally closes on April 2! 2019! after a tortuous path in which it has not managed to differentiate itself from its multiple and powerful competitors.
Google decided shuts down to launch its
social network in an attempt to compete with the major players in the social media sector at the time: Facebook! LinkedIn! Twitter! Instagram… They created a hybrid social network japan phone number library between Facebook and LinkedIn! which prioritized businesses and individuals above all! but they failed to offer a competitive advantage powerful enough to attract a critical number of users! which made Google begin to change its strategy with Google+.
The Mountain View company soon realized that the number of users using its social network was quite low! that its growth was stagnating and that the time they were using the application was residual! so they media planning without choosing channels wisely decided that any user who had a Google account would have immediate access to their social network! even if they had not requested it! or even assumed they had that possibility! so the number of users increased ! which made it possible to cover up the failure that this was for Google.
When Google Plus was launched
– Collections : This allowed social clean email network posts to be grouped into a category called collections! grouping content by topic and allowing social network users to find content more easily and intuitively thanks to collections.
– SEO : another of the areas that was most worked on and discussed is that companies and individuals who had accounts and activity on this social network had better organic positioning from Google ! a fact that was never confirmed by the Mountain View multinational.