By itorial Staff with No comments Digital InsightsDigital Marketing
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Gracenote , the world’s leading provider of entertainment metadata, announc this Tuesday, December 5, 2023, the launch of its new automotive data platform call Gracenote Nexus Auto (Gracenote Nexus AutoSM ) and develop to provide automakers with “access to the company’s industry-leading entertainment data sets to power differentiat in-car multimia experiences.”
The platform runs on Android Automotive OS (AAOS) and other popular automotive operating systems, “enabling automotive brands to simplify integration with their infotainment offerings, ruce development time, and deliver the content-first interfaces consumers want.”
Gracenote will introduce new user experiences for connect cars bas on Nexus Auto at CES 2024. According to a news item publish by Nielsen on its website and reproduc here at Marketing Insider Review.
Following this news
A we recommend this one about the renewal of the data licensing agreement between Nielsen and Comcast .
How the Gracenote Nexus Auto Platform Works
As the original story on Nielsen’s website notes, Nexus Auto delivers. Gracenote’s high-quality metadata for radio stations, streaming music, podcasts, sports, TV shows and movies to new infotainment systems via connect APIs.”
“This enables automakers to create brand in-car entertainment experiences. With buy telemarketing lead customizable features and advanc functionality that works across a wide range of models, ultimately helping them connect directly with their users,” he adds.
The launch comes as connect cars become
A “third living spaces” for people beyond their homes and workplaces. A and a building confidence through self-acceptance and self-love greater variety of content is consum within them.
Accordingly Nielsen argues that “in-car entertainment has become a critical aspect for car. A manufacturers seeking to deliver modern user experiences and meet changing consumer behaviours and demands.”
“Today, automotive manufacturers see a huge opportunity to drive. Brand be numbers loyalty and build relationships with consumers by enhancing the in-car entertainment experiences they offer.
