Of course, as analysts gain experience, they adjust their work to account for these errors, but initially, the wrong choice of metrics and erroneous interpretation of data lead to slow and unnecessary optimization activities.
Ignoring the need to analyze different categories of visitors
Beginner analysts segment traffic by referral sources and keywords, but in reality it is necessary to segment traffic solely by the degree of visitor motivation. Different categories of visitors (refusal, interested, motivated, conversion) come to the site with different goals. Even refusals can be of two types: those who left the website because they gambling data philippine had problems interacting with it or were not satisfied with something, and those who completed their task already on the entry page. Therefore, it is best to optimize the site for different categories of visitors, and not based on the results of analyzing traffic sources.
Tracking traffic by referral sources
Can only be done after all the main. Difficulties for visitors have been fixed on. The site and it is necessary to check the. Effectiveness of individual advertising channels. Organic search, context, remarketing, media or. Offline advertising, etc.), as well as the. Dynamics of site promotion (but not its. Effectiveness) for certain keywords.
Successful website optimization. Is almost always the result of tests that. Should be conducted regularly based. On hypotheses. Because according to statistics. Even with the most detailed data, 25% of tests. Fail (reduce conversion), 50% do not give. Any noticeable results, and only. 25% of tests are successful (increase conversion).
Our expertise. Anton Sorokopud
Traditionally, I use Google Analytics and Yandex.Metrica, but it is worth noting that in 80% of cases I turn to Google Analytics reports, and I use Metrica mainly to view Webvisor data.
As for the metrics that you should pay special attention to, they will depend on the goals of the project/site. The main metrics to start from should be determined based on the key performance indicators.
When it comes to commercial sites and online stores
the main metric in most cases should be the other sem and digital marketing jobs number of conversions achieved and their rates. Therefore, for such projects, it is very important to set up goals and e-commerce tracking in advance.
For a blog, an important metric will most likely be the time spent by the user on the site. For an information portal, it will be the number mobile list of pages viewed; for an entertainment site, the number of views of a video or other type of content may be important.
The situation is similar with web analytics system reports, as the importance of the report will vary depending on the type of site and the marketing strategy for its promotion.