– Circles : They added the ability to add new users to our following through circles! categorized by affinity! personalizing them according to our tastes and preferences! and then sharing the information with those we were interested in based on the topic or content.
– Communities : Another of Google+’s great successes has been its communities! also known as groups ! similar to those found on LinkedIn or its main rival! Facebook. As a social network increasingly focused on professional niches! being able to join the groups that most interested each Internet user allowed them to meet different people with similar interests! sharing useful and relevant information with them.
The reasons differentiate itself for the closure
of Google Plus are as follows:
– It has not been able to differentiate itself from its biggest rival : Facebook is the main competitor to Google’s social network! and it has not been a rival on par with Zuckerberg’s social network! both jordan phone number library in terms of the number of users and the time spent using said social network.
– Security breaches : The fact that a company like Google has made information on more than 50 million accounts on its social network public is a genuine scandal! calling into question the security of not what challenges do new team managers face? only this multinational company but also the rest of the internet. Initially! it was announced that the social network would be closed to individuals by August 2019! but another announcement of leaks of sensitive information from Google+ accounts accelerated the decision! shortening the deadline to April 2019.
Google no longer needs
this social network for its primary purpose of personalized advertising for search! display! and shopping networks. With its broad product family! ranging from Gmail to Drive! it can now accurately and clean email virtually flawlessly characterize users and Internet users. Therefore! it no longer needs to continue to have a social network that causes more problems than solutions.
There is no doubt that for professionals who had worked on their presence and personal brand on this social network! sharing posts and articles ! they have been left with a slap in the face! despite hoping that sooner or later it would be closed! but it also represents a disadvantage for those people! even if they were few! who used this social network to inform themselves and share information that was interesting to them.