You can start as early as three months, but if you have a large list and have never done an email list cleanse, now is the time to start.
The faster your list grows, the more often you need to clean it.
Before you start cleaning your list, check for hard and soft bounces.
There are two types of bounces in email marketing: soft and hard.
A soft bounce indicates a the best times to from your lead generation temporary delivery problem. Your postal service should try to send the letter again, and it will most likely be delivered.
However, hard bounces are bounces that never go through. The email address is invalid, the domain no longer exists, or the email server has blocked delivery.
Many email service providers will automatically purge hard bounces. Others force you to initiate an email list cleanup to get rid of the addresses.
Send a follow-up email campaign targeting inactive subscribers
Before you clean up your email special database list, you may want to segment subscribers who have become inactive. They don’t open or engage with your emails, but they once did.
Send them a follow-up email australia database directory campaign to bring them back. In the first email, ask if they still want to hear from you.
Allowing you to click “yes” or “no” buttons simplifies the process.
Remove subscribers who click “no” and attract those who click “yes” back to your business by providing valuable information, incentives, and discounts. Bring them back into the sales funnel to increase the likelihood of them converting later.