How to identify areas of opportunity by performing a competitive SEO analysis

Competitive SEO analysis provides invaluable information by revealing ideal areas of opportunity to address in the next strategy. Many of these areas have not yet been adequately addressed by rival companies, and this is precisely the main reason for identifying them.

What are the main aspects that should be known?

Main tools to check the competition

SemRush and Search Metrics are two r email list ecommended platforms for identifying your company’s main competitors. This is the starting point for conductinresearch on SEO strategy and its general aspects.

Once at least 4 or 5 of them have been chosen, the following will be done.

In what format will the comparison be made?

To do this quickly, it can be developed using australia database directory a spreadsheet or a downloadable system like the one offered by Distilled.Net .

Comparison of specific pages

At this point, the main URLs of all How google adwords (sem) actually affects organic results (seo) the companies involved will be chosen, mainly:

-The main welcome or “Home” pages.

-A sample of three product URLs.

-Pages with information of general interest.

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