As a rule, launching contextual advertising (CA) is entrusted to specialists, but you can do it yourself if you take into account all the features of the niche, be attentive and patient. To make it easier for you to launch CA, we have prepared a checklist describing the stages.
Step One: Analyze Your Competitors’ Market
Many novice specialists do not know how to launch contextual advertising Contextual Advertising so that it works. First of all, you need to study the competitors’ market. This will help you determine your pros and cons and understand what needs to be corrected and what needs to be improved. By the way, you can spy on your competitors, how they promote their products, and use the best techniques to launch contextual advertising.
Step Two: Define Your Target Audience
You will probably agree that trying to sell goods to someone who cambodia whatsapp data does not need them is pointless. Therefore, launching contextual advertising in Yandex Direct involves analyzing the target audience (TA). You need to Contextual Advertising create a portrait of an ideal client in order to create a unique selling proposition for potential buyers.
By the way, without paying attention to studying their target audience, many companies will not only waste money by offering products to the wrong customers, but will also miss out on leads that could help in sales. So, a portrait of an ideal customer is the first step to successful advertising.
Before you start developing an advertising campaign, you need to not only study the niche and create a portrait of the target audience, but also understand what results you need to achieve. To do this, you should move on to the third step.
Step three: set tasks and goals
It’s time to set advertising goals and i sent 1.2 million emails and learned 3 profitable objectives. These could be sales increase, Contextual Advertising traffic growth, or a new product presentation. Without knowing your goals, you can waste your budget.
If you already understand why you need to launch a CR, then move on to the next step.
Step Four: Set Up Web Analytics
To find out the key queries of the advertising campaign, as well as suitable Contextual Advertising platforms for placing ads, you need analytics. It will help evaluate the results of advertising, optimize burkina faso business directory campaigns, and remove non-target phrases from them. For web analytics, we recommend using the Yandex Metrica, Google Analytics and call tracking services.
Some companies ignore the need for web analytics, so they don’t know which ads are working and which aren’t. Without understanding whether the advertising campaigns are effective, it is impossible to improve them.