Just as when analyzing any initiative that is launch within organizations, to know the impact of the alignment between the marketing sector and the sales area, it is necessary to have SMarketing indicators or KPIs .
Knowing these metrics allows you to understand whether your sales and marketing integration efforts are yielding good results or whether, instead, changes are ne to give the strategy momentum. Do you want to know what they are? We’ll tell you!
SMarketing, an approach that drives the growth of organizations
Sales and marketing have historically work in a silo . What phone number list does this mean? Simply put, in most organizations these areas operate in a disconnect manner.
On the one hand, once the marketing department generates new leads and sends them to the sales department, it does not know how these leads progress.
On the other hand, sales cannot provide tangible information to marketing because they cannot relate incoming sales to the touchpoints previously offer by this sector.
This problem gives rise to SMarketing , an approach that strategic dashboards: what’s new for operations executives focuses on the fusion of the words sales and marketing. This method aims to align both teams with the purpose of boosting organizational growth and increasing business profitability .
6 SMarketing KPIs to effectively align sales and marketing teams
There is no doubt that a well-construct and well-adjust SMarketing plan brings numerous benefits to organizations. However, one of the reasons why sector alignment becomes difficult is because teams work on separate goals.
A simple way to align sales and marketing is through the establishment of shar Key Performance Indicators (KPIs) .
These SMarketing KPIs are metrics that help determine america email list whether efforts to foster closer collaboration between the two areas are bearing fruit.
Quantity and quality of Sales Qualifi Leads (SQL)
Sales Qualifi Leads (SQL) are leads that have been qualifi by the sales team and should be specifically follow up on as they demonstrate potential for conversion.
To reach this stage, prospects must have mov past the engagement phase and interact with sales efforts in a specific way, such as asking for a demo or trial.