“I never click on hashtags myself, so I don’t think they’re that useful.” Sound familiar? Then here’s tip number one: click on the hashtags that you put under your own post. At the very least, you want to know if you’re in good hashtag company and what you’re potentially referring to.
For example, a theater used the hashtag #Do several times in their message about the performance of singer Do. One click later, you came to a plethora of dubious Korean posts. You get it: counterproductive.
I am the first to question the usefulness of
A few or a whole load of hashtags under your posts. The discussion about hashtags erupts every now and then anyway. One phone number lead week you have to use 20 hashtags to seduce algorithms and a little later there is a rumor that platforms may say goodbye to hashtags.
However, there is one hashtag application that has withstood all the debate so far.
And that is the unique theme hashtag as a call to action.
A unique hashtag only bundles messages from you or your organization around a recurring topic.
You don’t just paste the hashtag under every message, you make it a clear call-to-action.
If you use them wisely, your ideal audience will stay with your content longer, the chance of reach and interaction will increase and you will school email list grow in authority around your topics.
It’s super simple. I’ll explain it to you step by step and I’m sure you’ll let me know: ‘Oh my gosh, I didn’t think of that myself!’
Step 1. Research and ‘claim’ unique hashtags
You are looking for hashtags that cover the content of messages around relevant topics and that no one is using yet. A good starting point are the content pillars or themes that keep recurring in your social media content calendar. For example, #talentenvanbedrijfx for employer branding, #KrullenvanKim for then someone made a good profit Kim’s drawings or #Energiecoach_Mattie for Mattie’s weekly energy tips.
Finding unique hashtags for all channels is a time-consuming task. Use ChatGPT in your search with this prompt for example :