The potential number of clients is more than enough to not take anything relat to them lightly, because it will directly affect our financial results .
In any case, if you have a web analytics tool for your online store or website, it’s easy to access a traffic report by device and operating system . This way, you’ll know exactly how many real visits you’re getting from iOS 14 or higher.
Okay, so it’s clear that something is happening with this traffic .
Now let’s go into detail about what it is.
What is Facebook Ads Web3?
Apple prides itself on being a company committ to its users’ privacy . So much so that it has even made it one of its selling points in various advertising campaigns and official communications.
Under this, when it releases its 14th bulk sms cambodia operating system update , in addition to adding features and fixing bugs, it adds important changes to its privacy policies .
On the one hand, it requires detail information from the App Store itself about how apps use our data (including third-party cookies ). Furthermore, under the company’s transparency protocol , it also specifies that users can manage how their data is us. What’s more, apps inform us of this situation when we access them, and not only that, they also require users to accept or deny activity tracking .
As you may have guess, the first thing iOS 14 and later will affect is online advertising :
Goodbye to Facebook Ads personaliz behaviorally-bas ads
No sharing of locations or demographic segmentation data (age, gender, etc.).
Conversion tracking becomes 7 critical components for email compliance much more obscure , attribution windows are shorter, moving towards a model where there is only 1 day from the click .
The number of events that agb directory can be track is limit , which significantly affects pixel conversions.
All of this results in less data with which to configure our campaigns , and much less accurate reports . In short, the strategy is significantly weaken.