“We suspect that not all of our likers understood the benefits of becoming a member. Both for themselves and for journalism. So we thought: let’s just tell them. Last year in July, we organis our first Likers Become a Member Day (long live alliteration!). Our mia strategist Mayke Blok had come up with the idea of creating an event a week in advance. ‘Attending’ meant that you want to hear more about a membership to
De Correspondent and then we would convince you on that day.
In the end, it turn out differently. We notic that especially very loyal fans (often already members) attend and then spread sri lanka phone number library the messages we shar in the event to their friends. So instead of a gathering place for potential members, the event was more of a central place for ambassadors. What kind of posts do we put there? For example, this graph that shows how we invest the membership fee.”Since July 28, the renew LinkIn campaign manager is available. After a few weeks of testing, I can cautiously conclude that the tool is a huge improvement compar to its precessor. At the same time, there are still some improvements possible. In this article, I will discuss how to set up an advertisement in the new tool and we will give tips for managing the campaign manager.
More clear
The old ad manager was in dire ne of replacement. It was an inefficient tool, especially for power users . At SecondDegree, we manage over 20 company and showcase pages. For each client, we also manage one or more ad accounts, a total of over 50 accounts. In the old tool, it was only possible to switch accounts using an unclear scroll, where the ad accounts were filter bas on recent use.
Fortunately, that is over. On the ‘homepage’ of the LinkIn ad manager, all accounts are neatly arrang in alphabetical order and categoriz by company and showcase page. LinkIn has also add a search option, so you can quickly find the right account.
1. Overview LinkIn campaign manager
Create an account
Don’t have an advertising account on LinkIn yet or do you want to add a new account? That is now also a lot easier search engine optimization united states america (and faster). You click on the yellow button ‘Add account’, and then the pop-up below appears. You can choose whether to select the company or showcase page bas on ‘company name’ or whether you copy the now your iphone is a data terminal url of the page in the field available for that purpose. You can also give the advertising account a name; for example a specific campaign name, a product / service or a certain period.