Another way to get your LinkedIn audience interested is to offer a concrete solution to a common problem. Are you a speaking coach? Then you could also write: ‘5 tips to overcome your fear of speaking’.
Some brain tips for your LinkedIn text
When someone scrolls through their LinkedIn feed and your post comes up, the creative, visually oriented right hemisphere recent mobile phone number dataensures that your post is seen. But the rational, language-oriented left hemisphere determines whether your post is actually read. That decision is made in a split second, so the impulses that run through both hemispheres have to convey the same message, otherwise people will tune out.
In concrete terms, this means that your text and your image must be well-coordinated. But there is more that you can do quite easily to make your text more attractive. Here are some tips that you can apply directly in LinkedIn.
Our brain is lazy and wants to waste
As little energy as possible on deciphering all the messages we are presented with on LinkedIn. That means that your content should be easily digestible, then your text will automatically be evaluated more positively. Keep it simple and avoid jargon (especially in the first lines of your text). Don’t try to appear intelligent by using complicated words school email list is counterproductive . Keep it simple .
2. Losses outweigh gains
Losses weigh more heavily on our brains than gains. The fear of losing something we already have is stronger – even twice as strong – than the desire to gain something of the same value. So we take action more quickly to avoid losing or missing out on something. This phenomenon was discovered by Daniel Kahneman travel-ready hair and body care brand and Amos Tversky and is called loss aversion. With that knowledge, ‘5 tips to avoid paying too much tax’ works better as a headline than ‘5 tips that give you a tax advantage’.