1. Create a mailing list
Creating a recipient list is the task of making a list of customers to whom direct mail will be sent. You can create a recipient list from your company’s customer list, but direct mail delivery agents often have their own lists, so you can also purchase a recipient list. It is difficult to obtain a recipient list of individuals due to telemarketing data privacy protection reasons, but lists can be purchased for B2B businesses that target corporations. By consulting with a direct mail delivery agent, you can send direct mail to a wide range of addresses, including addresses that your company does not have contact with.
The cost of purchasing direct mail addresses and creating a list is generally 7 to 10 yen per address. Since the list may be outdated and not deliverable, it is important to request from a company that has a new list.
2. Manuscript preparation
Manuscript creation is the process of designing the direct mail to be sent. You plan the content to be included in th e 8 remarkable benefits of link building for seo direct mail, come up with a design, and then create it. Direct mail delivery agents may have templates available, making it easy to create direct mail. On the other hand, it is also possible to create the manuscript in-house and submit it. You can also outsource the entire process from planning to creation to an agent.
If you outsource the creation of the manuscript, the average cost is 8,000 to 20,000 yen per side for a postcard size and 10,000 to 30,000 yen per side for an A4 size flyer. You can purchase the manuscript data if you wish.
Manuscript printing is the process of printing the manuscript you have created in a form suitable for direct mail. The colombia business directory manuscript is printed on paper to match the item you are sending, such as a postcard or flyer. You can print the manuscript yourself and submit it, but you can make the shipping process go more smoothly by outsourcing everything from printing to shipping.