In times of fake news and deliberate media manipulation, the era of mega-influencers is over. Marketing experts no longer rely on one or two particularly prominent online personalities. Instead, many companies rely on a large number of smaller influencers to deliver their messages to their target audience. Influencer marketing isn’t losing its importance. It will remain important in 2020 – just in a different form.
7. Take a stand!
One of the notable social media trends this stockholder database year is that more and more companies are losing their hesitation to take a conscious and clear stance on political and critical issues. While marketing departments once agreed that politics had no place in customer communications, things are different today.
What used to be the exception is slowly becoming the rule: A political statement that spreads quickly online can lead to new customers and better customer loyalty.
8. User-generated content is king!
Social media, by definition, means that users can participate online . In 2020, it’s more important than ever to take this idea seriously. Users and customers want to participate.
9. New strategies!
Small, local, colorful: Marketing on craft emails that convert in your campaigns social networks is increasingly moving away from the old, traditional ways. Instead, new, creative ideas are needed this year to respond to trends.
10. AI is on the verge of a breakthrough!
Finally, one major development cannot be list provider left out among the social media trends for 2020. Artificial intelligence is evolving further and will also affect social networks. AI is already making a valuable contribution to campaign optimization, and this trend will continue.