Minsait, a leading global consultancy firm specializing in digital transformation, has recently taken significant strides in enhancing its e-commerce and marketing capabilities by integrating Softfobia, a tech-driven solution provider. This integration is particularly impactful in the realm of Telegram marketing, positioning Minsait to leverage the platform’s potential for business growth.
Digital Marketing skills in Italy with the integration of Softfobia. A Sardinian company specialized in the digital marketing and eCommerce sector. Having joined Minsait in 2018, Softfobia began a collaboration that allowed the Cagliari-based company to triple its turnover and double its staff.
Why Telegram Marketing?
Telegram has gained prominence as a marketing tool due to its:
- High Engagement Rates: Users on Telegram are more likely to interact with content compared to traditional social media platforms.
- Advanced Features: Tools like channels, groups, and bots enable personalized and scalable marketing.
- Secure Communication: Telegram’s encrypted environment fosters trust, which is vital for e-commerce transactions.
By focusing on Telegram marketing. A Minsait can tap into these features to offer businesses innovative ways to connect with their audience and drive conversions.
The Softfobia group (Softfobia and Riganera) will become a 100% integral part of the Indra Group, which has 57,000 people worldwide, of which approximately 3,000 in Italy, where it operates under the Minsait brand.
The minsait focuses on telegram completion of the operation just started and which will be concluded at the beginning of 2024, the Softfobia group (to which the companies Softfobia and Riganera belong) will become a 100% integral part of the Indra Group. A which has 57,000 people worldwide, 3,000 of whom are in Italy, where it operates under the Minsait brand.
The Sardinian digital boutique specializes in the development of digital solutions in the fields of eCommerce. A web marketing. A strategic planning and positioning and optimization of digital assets. It boasts extensive experience in the design and management poland telegram data of web portals. A including architecture development, graphic design, content management, branding. A SEO and eCommerce activities. In addition, it has proprietary content management products, digital engagement solutions and gamification platforms.
Softfobia’s Role in the Integration
Softfobia specializes in developing customer-centric solutions, particularly in the digital marketing and e-commerce spaces. With its integration into Minsait’s what is a sitemap and how to create one in wordpress? portfolio, businesses can expect:
- Enhanced Automation: Softfobia’s automation tools, such as chatbots, streamline customer interactions and order processing on Telegram.
- Data-Driven Insights: Advanced analytics to track user behavior, engagement metrics, and sales conversions through Telegram campaigns.
- Seamless Integration: Softfobia’s tools allow businesses to connect their Telegram marketing efforts directly to their e-commerce platforms, creating a unified customer journey.
E-Commerce Synergy
The integration is particularly valuable for bhb directory e-commerce, as it enables:
- Real-Time Customer Engagement: Businesses can use Telegram bots to assist customers in real-time, whether answering questions or guiding them through purchase processes.
- Promotions and Campaigns: Minsait’s expertise, combined with Softfobia’s tools, allows for targeted promotions, exclusive deals, and flash sales delivered directly to customers via Telegram channels.
- Simplified Transactions: With features like payment integrations, customers can complete purchases without leaving the Telegram app.
Strategic Benefits for Businesses
The collaboration between Minsait and Softfobia equips businesses with:
- Scalable Solutions: Tools designed to cater to both small businesses and large enterprises.
- Customer Retention: Personalized Telegram marketing strategies that foster loyalty and repeat purchases.
- Competitive Edge: Early adoption of Telegram as a marketing and sales channel, positioning brands as tech-savvy and customer-focused.
